Caucaia – CE is a true example of sustainable tourism, and the turtles that choose its beaches to lay their eggs are living proof of this! At the invitation of the Environmental Institute and the Secretary of Communications, led by the incredible Joana, I was given the mission of creating a mascot and a campaign that celebrate this symbol of local preservation. Let’s work together to protect and value this natural wonder!

Copywriter: Sérgio Gouveia