I grew up seeing Emive’s mascot roaming the streets of Belo Horizonte. I always thought that giant plush dog was fascinating. Back then, I never imagined that one day I would become part of the company.

When I joined the team, one of the creative challenges I set for myself was to reinterpret this iconic character, giving it a more technological look that reflected the brand’s positioning.

The concept was to transform Emivinho into a representation of Emive’s Smart ecosystem. Cameras, alarms, sensors, and remote controls became part of its anatomy, with each device symbolizing one of a dog’s natural senses.

This is one of the projects I’m most proud of. The artwork was displayed in the company’s art gallery and later produced as a gift for directors and the CEO.